diff --git a/README.md b/README.md
index 2f8d3f63ad..4d6e34813f 100644
--- a/README.md
+++ b/README.md
@@ -38,7 +38,7 @@ build script:
 * Windows: `build.cmd`
 
 or download the correct boot image for your system from
-http://downloads.factorcode.org/images/master/, put it in the factor
+http://downloads.factorcode.org/images/master/, put it in the `factor`
 directory and run:
 
 * Unix: `make` and then `./factor -i=boot.unix-x86.64.image`